Before looking at the elements in your content that make readers take action, it’s important to understand that it’s crucial for you to be able to measure the response you get from readers. That includes subscriptions for newsletters, clicks, leads, social shares, and of course, sales. Make sure you use the right tools to track all that.

Writing SEO content that moves readers is not easy, but it can be done if you consider the following elements.

•    Striking facts or statements
Those facts and statements that have the biggest impact are relevant to things that everyone does every day, like eating, sleeping, loving, and so on. Such facts and statements make people raise their eyebrows and want to learn more. When writing an article, insert provocative facts or statements, without going over the top.

•    Relevancy
Your content needs to be relevant to your main audience. If your main users can identify with what you’re saying, realizing that your words have an impact on their daily life, then they will be more likely to act. Relevancy is key to good article writing!

•    Timeliness
When you weave the news and trends that matter now into your content, the response you’ll get from most of your readers will be much better. To time your content, you have to keep an eye on the news. What’s hot now? What are people interested in at this moment? Writing SEO content without regard for what people care about won’t get you anywhere.

•    Originality
Originality is a pretentious term when it comes to writing, because writers always draw on each other’s ideas. If you cannot come up with an original idea, approach your article writing from a new perspective. In the world of online marketing, originality is really appreciated by readers – if they spot it in your content, they will like you.

•    Sincerity
Marketing is not at all associated with sincerity. If you are a marketer who can deliver sincerity, you go far. What you want to do is make sure your content is written by people who mean what they say, and who believe it. When that’s the case, readers instantly connect with the content, and they do want to act on it. Sincere article writing will get you a long way.

•    Good Story
Some content has a good story, but most does not. For the story to be there, the content needs to be presented by a strong voice that takes the reader on an emotional journey that ends with a powerful call to action. Writing an article that’s charming is hard work, but when you pull it off, you’ve hit the jackpot!

When writing SEO content remember: relevancy, timeliness, originality, sincerity, charm, and striking facts and statements are the ingredients to success.