2012 will be an important year for SEO and online marketing, as search engines like Google and Bing will introduce new features and impose new restrictions on websites to make the search more accurate and pleasant for users.
Because of the upcoming changes, websites owners who want their sites to stay on top will find themselves more and more in need of expert SEO services, and particularly organic SEO services.
Here’s an overview of some of the most important SEO and online marketing changes that will be introduced this year.
Link Buying and Link Swapping Slowly Lose Their Effectiveness
Major search engines will consider human feedback increasingly more important when ranking websites. Link buying and link swapping will probably not die in 2012, but they will definitely lose their significance gradually. Search engines will draw more on new human relevancy quality testers as well as on social networks to gather human feedback on websites.
Fresh Content Gets a Thumbs Up
Google introduced the Freshness update last year, showing its inclination to reward websites that post relevant content regularly. Expect more similar updates in 2012. The freshness of a web page’s content will come to be next in importance to the page’s relevancy. Websites that will use organic SEO services will gain an edge over their rivals.
Social Media Marketing Continues to Be Effective
Paid advertising may lose some ground to social media marketing. Marketing with Facebook may prove to be more effective both in terms of costs and results for online companies than marketing with Google or other search engines. Much of social media marketing will be done through expert SEO services.
SEO for Mobiles Grows
With an ever increasing number of mobile users, web designers and SEO professionals will be compelled to optimize their websites for mobile devices. This entails the using of expert SEO services by website owners to optimize websites not designed for mobiles.
Guest Blogging Used to Attract Extra Traffic
Bloggers as well as companies running corporate blogs will use guest blogging more to gain exposure and share links in a more organic way. The focus will be shifted from article writing and publishing content on article directories to guest blogging on established, relevant websites. Guest post writing will become part of the organic SEO services offers of more SEO firms.
The SEO and online marketing changes likely to be introduced in 2012 suggest that websites focusing on creating good content and using expert SEO services will benefit substantially. Organic SEO services, especially, should be a priority for websites.