Following replies on Twitter became a lot easier as the social media giant unveiled a new feature, Conversations. The new feature is one of the most important Twitter has introduced in recent years, comparable perhaps to Retweet, which at first had generated a lot of criticism but which in time has become quite popular. Conversations view is expected to make tweets easier to follow, and by doing so to increase the Twitter user base and boost its revenues.
What Is ‘Conversations’?
When a user tweets and other users reply, a conversation begins. The Conversations feature connects conversations with a blue vertical line, allowing users to view connected tweets in a chronological order within their stream. In other words, conversation tweets look now more like the comments on a Facebook posting or on a blog. This makes it easier for users, especially for those who tweet a lot and have many followers, to follow along conversations. Twitter no doubt hopes that Conversations will make people tweet more and get more personal.
Conversations Can Make Twitter More Social
Twitter has a huge user base, but if you think about it, there is not nearly that much interaction between its users as it is between Facebook users. People reply to your tweets and answer your questions, and sometimes comment on the links you’ve posted, but most conversations rarely go beyond two or three tweets on each side. By linking conversations and making it easier for users to follow related tweets, the new feature can increase engagement, encouraging people to use Twitter more, not only for news and updates, but also for concise micro-conversations with friends, colleagues, and family.
Impact of Conversations
The new feature is probably going to promote discussions on hot, trendy topics, and on noteworthy news items, making people hang about Twitter longer than they do now. Twitter users will be tweeting more, especially about particular topics, and they will not rush to Facebook right away but linger on Twitter, starting conversations. Because it’s a feature that ultimately connects people, it might well bring Twitter an influx of users, and with that, of course, higher revenues, making the company more desirable for investors. For marketers, the new feature should be good news – their marketing messages can stay on users’ timelines longer.