One of the most important criteria Google uses when ranking websites is the freshness of the content. Having fresh content has always been crucial to rank high in search engines, but since late 2011, when Google gave even more importance to it, it has become a fundamental requirement for any website.
Google ranks higher websites that feature regularly fresh content relevant to their topic. So much is obvious. This is why, if you want to stay on top, you need fresh content. And expert SEO services providing article writing can help you create the content you need.
What Fresh Content Do You Need?
Fresh blog posts, new web pages, updated/rewritten pages. That sums it neatly. Having a blog section on your website that you update at least once a week with fresh blog posts is crucial. Adding new pages to your website whenever possible is also advised.
Updating existing content to reflect the latest changes and developments relevant to the topic is also necessary. Finally, rewriting or rewording your homepage, contact page, as well as other parts of your website regularly also helps you reach the top of search engines and stay there.
Doing all this on your own usually means a lot of work. And it’s not really viable, because you lose precious time that you can invest in improving other aspects of your business. Here’s were expert SEO services kick in. They can do the article writing for you, providing your website with the much-needed fresh content.
How Often Should You Update?
There’s no formula for updating content. You should do it as often as you can, while never compromising the quality of the content. You’ll want fresh blog posts at least once or twice every week, fresh website content weekly, existing content updates as often as they are necessary, and rewritten content monthly.
For best results use article writing services.
Content Should Be Keyword Targeted
The best content is not only fresh and original, but also keyword targeted. Why? Because when it’s targeted on the keywords that best reflect what your business is about it helps searchers find you more easily. Not to mention that it boosts your search engine ranking.
Expert SEO services can provide for you not only fresh, but also keyword-targeted content. Hence another good reason to consider using them.
In the end, remember that the freshness of your content is almost as important as its value and originality, and that the most effective way to keep your website up to date is by using expert SEO services providing article writing.3