Connect and Engage – A Crash Course on Writing Relatable Content
What makes effective content that engages and converts? Depending on who you ask, you’ll get lots of different answers. But there’s one group of people whose opinion far outweighs anyone else’s – your audience. Now, your audience expects a lot from your content. With so much information reaching their screens, they get to pick and […]
Continue reading→10 Inbound Marketing Strategies You Are Probably Ignoring
At one point or another, most businesses realize that inbound marketing is superior to traditional direct advertising. Driving qualified leads to your website tightens your marketing strategy and ensures that you don’t waste your money on ads that will fall on deaf ears. However, many marketers struggle to get inbound marketing right. As it’s more […]
Continue reading→Searcher vs. Browser: Know Your User’s Intent When Optimizing Your Content for Maximum Results
Google’s mission “to organize the world’s information and make it universally accessible and useful” gives you an excellent blueprint for how to build your content effectively. If you can produce useful content, Google will make sure it becomes universally accessible. Let’s take a look at what that means. Search or User Intent When you perform […]
Continue reading→How to Make Your Photos Pop on Instagram
Every day, more than 500 million people scroll through their Instagram feed. They look at everything from their friends’ daily lives to stunning pieces of digital art. So what can someone find on your profile? Is there something that makes it pop? The thing is, your followers might be following hundreds of other accounts. To […]
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- EEAT and be Merry – Explaining the New “E” in the Google EAT GuidelinesWhen it comes to writing content, Google has always encouraged website owners to E-A-T. Google came up with that acronym to define the three things it looks for when determining whether a piece of …
- Power to the People-First Content – What Google’s Helpful Content Update Means for YouWrite for people first, and search engines second. It’s a motto that Google has trumpeted from the rooftops for years, though it’s also one that hasn’t always been the easiest to follow. After all, …
- The Ultimate Guide to SEO WritingYour company’s content writing strategy is one of the keys to its success. Your content allows you to establish authority in your niche and deliver value directly to your audience. The more valuable …
- Guide to a Successful Social Media AuditAre your investments in social media platforms paying off? For the majority of businesses, this seems to be the case. According to a 2021 report by Sprout Social, a whopping 91% of surveyed …
- How Will Businesses Use the MetaverseThe Metaverse is all the rage these days. And yet, if you ask people what it is, you’ll get a bunch of different answers. We still don’t have a concrete definition of this exciting trend that …
- Why You Should Care About Google Page Experience (And How to Maximize It)When you type in a search term, there’s a difference between what you’re searching for and what you’re looking for. Google knows that difference, and it’s getting increasingly good at focusing on the …
- Social Listening – What It Is and How to Do ItHow do you measure social media success? It’s easy, right? Just count your followers, likes, and shares. If they keep growing, things must be going well. Sadly, this isn’t necessarily true. In many …
- 5 Tips for Getting the Most Out of User-Generated ContentWe all know that word-of-mouth marketing can make or break the success of a brand. Over time, businesses have found a myriad of ways to digitize this concept and bring it into the online world. …
- How to Run Successful Lead Nurturing CampaignsLead generation is often expensive and time-consuming. You don’t want your investments to go to waste. Unfortunately, this is precisely what will happen if you don’t have the right lead nurturing …
- Rise Up – A Guide to Scaling Content CreationHigh-quality content is among the most valuable business assets. There’s no way to thrive in today’s digital world without it. Like everything of value, good content takes time and effort. If you’re …