You no longer have to spend hundreds of dollars monthly on ads for your small business. Social media now offers you countless opportunities for promoting your business to a global audience at a low cost. Discover some of them below.
• Create informative or instructional slide shows
Regardless of the market you’re in, you possess valuable insight that, when shared via SlideShare and other visual social networks, can attract attention. Slide shows are easier and cheaper to make than videos — in fact, they’re free.
• Recycle old content
You probably have a blog already — why not compile your best posts into a mini e-book that you then offer as a free download to all the people who like your Facebook page? You can also transform old content by changing its format (a how to blog post can become a YouTube video tutorial, a case study can become an eye-catching infographic, and so on), and disseminate it through all your social channels.
• Organize social media contests
Facebook image contests and Twitter questions and answers contests are easy to host and, so long as they offer worthwhile prizes, can boost the traffic both to your social profile and to your website. To increase participation, offer a prize to everyone who joins in, even if it’s a mere 2% discount code or a free mini e-book. Also, add a sense of urgency to the contest by hosting it for a limited period, and announce it in advance, to build expectation.
• Host social media educational events
For a small business, hosting social media contests all the time isn’t feasible. Instead, you can alternate contests with events. With a bit of creativity, you can turn your knowledge and expertise into classes and other educational events with the aim of attracting as many participants. It really doesn’t matter what you sell: if you sell flowers, you can host a ‘How to Buy Flowers for a Woman’ course, if you sell tiles, the lesson could be about buying the most eco-friendly or enduring tiles, and so on. The event itself can be a live chat session, or a pre-recorded video with participation through comments.
In the end, do remember that social media, although free to use, can eat up your time, which is why you should develop a social strategy with clear objectives. Otherwise, you may end up spending way too much time socializing rather than polishing and expanding your business.