In 2011, Google Panda sounded the death knell of many SEO techniques that until then were widely used and abused. Think of link exchange, backlinking, and, to some extent, non-organic SEO.
Organic SEO is now the norm in SEO trends, which is why websites and blogs using organic SEO services instead of paid listing and other black hat strategies will thrive. Discover the SEO trends you can’t ignore this year.
1. Guest blog posting brings you authority and links
Many of those who over the last few years have been submitting articles to article directories are now shifting their focus to writing, or outsourcing, guest blog posts. Why? Because guest blog posts are more personal and less promotional. They help a website build authority.
In 2012, to get on top of the search results, you no longer need write articles for directories. Instead, you have to write guest blog posts for relevant, established blogs.
2. High-quality content propels you to the top and keeps you there.
In an online environment where the competition is getting tougher and tougher each year, it’s the quality of a website’s content that makes the difference between good websites and the rest.
Google, as well as other search engines, tries hard to increase the relevancy of its queries to boost the quality of the search results. This means constant algorithm changes. How can you withstand them? Use professional organic SEO services to improve your content.
3. Fresh content boosts your Google ranking
Not long ago, Google introduced several algorithm changes that made fresh content even more important. Currently, websites with fresh content are more likely to be ranked higher than those with stale posts.
Updating your website at least every few days is essential to ranking well. If writing articles yourself is becoming too much work, why not use expert SEO services?
4. Social media marketing spreads the word about your website
Another one of the SEO trends that cannot be ignored is the growing importance of social media content for your search engine ranking. Search engines now take into account the buzz you generate on social networks like Facebook, Twitter and Google+.
This means that you cannot ignore your social media profiles: you need to update them with fresh and appealing content regularly, to keep your followers returning. Using expert organic SEO services can help you with this as well.
Wrapping It All Up
The SEO trends described above make it clear that writing articles on your own is no longer enough to reach and maintain a high search engine ranking. Instead, it has become necessary to rely on organic SEO services to improve your website, consolidate your online presence, and ultimately, reach a wider audience.