Is Pinterest Good for Your Business?

You bet! Pinterest is the fastest growing social media network out there. It’s totally unlike any other social network. It’s not Facebook’s competitor or Twitter’s — it’s just a different kind of fish. Businesses that implement on their blog the Pinterest blog button or add the Pinterest widget to their website have only to gain.

What Exactly Is Pinterest?

It’s a visual social bookmarking tool that lets you pin images or videos from the Web into boards which you can then share with others. You can also tag users, follow them, and leave comments on their boards.

Here are some key facts about Pinterest compiled by digital advertising agency Modea that you need to know:

•    1.36 million visitors a day.
•    68.2% of all its users are females.
•    50% of users are parents.
•    The average time spent on site daily by a user is 15.8 minutes.

Have these stats convinced you already to add the Pinterest blog button or Pinterest widget to your website?

Why Is It Addictive?

Pinterest looks gorgeous — there’s little text compared to other social networks and a lot of wonderful images. Unlike any other major network, it has an intuitive column design that makes it quick, easy, and fun.

It’s also a great place to go to for inspiration. Just browsing content on Pinterest can inspire awesome ideas for parties, art, crafts, and basically anything else that requires creativity.

Last but not least, it has powerful sharing tools that keep you connected to others, both on Pinterest itself and on other networks.

How Does It Work?

You pin images or videos to boards and share these boards with others, who can comment on them. You can also discover other people’s boards. If you like certain boards, you can follow them. You can also re-pin or re-share images that others have shared, or pin images from your web browser. All this makes Pinterest one of the most visually engaging social networks we’ve seen so far.

How Can Pinterest Benefit Your Business?

Pinterest makes it easier for people to discover your business. Pinterest marketing is only in its infancy, but as the network grows and develops, new marketing tools and strategies will emerge. Here are some of the concrete ways in which Pinterest can help you right now:

• Helps you build links. When Pinterest users pin something from your site, you win a backlink. The link may be repined many more times, generating more backlinksfor you.
• Drives traffic to your website.
• Makes interacting with your customers easier.
• Helps you showcase special deals.
• Makes you look cool. Every business is on Facebook and Twitter, but right now, only the coolest are on Pinterest.

At the end of the day, Pinterest is an innovative social network that can help you grow your business’ online influence. Pinterest invites you to join in the fun by simply adding the Pinterest blog button and Pinterest widget to your website.

Note: Pinterest doesn’t allow users to register an account like Facebook or Twitter does. After providing your email, you’ll have to wait for a registration link to be sent to you. But don’t worry — this usually arrives in a matter of minutes.