Google Panda is a major algorithm change that has been introduced by Google early this year and that since then has been updated. The chief aim of Panda is to spot websites of a doubtful quality, which, although usually relevant to the searched keywords, provide an overall poor user experience. Google Panda was first rolled in the U.S., but as of April it became applicable to all queries in English, regardless of the location of the searcher.
Google Panda is likely to compel more and more website owners to employ professional SEO services in order to maintain a good Google ranking. Although Google relied from the start on multiple signals to come up with the most relevant search results possible (including in-page text, external links, and loading speed), there have been raised many complains recently over the mushrooming of content farms, i.e. websites with relevant content for a query but which provide a poor user experience. Google Panda tries to solve this issue by ensuring that content farms don’t rank high.
What To Do If Panda Has Affected Your Ranking
Panda has impacted more or less all websites, whether large or small. However, large websites, because they have more pages, links, etc., have generally been more affected than small ones. All in all, the algorithm improvements introduced by Google Panda have been mostly beneficial, raising the quality of the search feature.
Still, quite a few website owners have been impacted by it negatively, despite the fact that they run a high-quality content website. If you think you’re one of them, consider using professional SEO services. But before you get to that, look dispassionately at you website and try to ascertain whether:
• Visitors can easily navigate
• Every page is revolves around a topic and doesn’t digress from it
• The content is your own, that is, not compiled from other websites
• Ads don’t hinder the user experience
• Your website, although considering the targets of your business, is first and foremost targeting people, and consequently provides valuable information
• The quality of your web pages is consistent – there are no weak pages that may affect your ranking
Panda represents in the end a considerable improvement to the world’s most-used search engine, and like it or not, you’ll have to adapt to it. Start by assessing the quality and relevancy of your web pages as stated above, and then make the necessary adjustments. For optimum results, employ professional SEO services.