Pinterest is the hottest social network right now. It’s a visually-oriented site that lets users pin photos and videos to virtual pinboards which they can then share with others. Pinboards can also be repinned.
Why Should You Be on Pinterest?
• Pinterest has over 20 million users.
• Pinterest has gained over 19.5 million users in less than a year, being the fastest growing social network in history.
• A Pinterest user spends an average of 88 minutes onsite, that’s more than the average user of Google+, LinkedIn and Twitter spends on those websites combined.
• Pinterest drives more traffic to blogs and websites than Google+, YouTube and LinkedIn combined.
• Clear demographics: 80% of users are female, most of them between 24 and 44 years.
Marketing Your Business on Pinterest
If your products are appealing for middle-class women, then you can increase your sales considerably by marketing on Pinterest.
• Create a complete Pinterest company profile, using your brand colors and logo. Create pinboards that target specific customer groups, i.e. new customers, loyal customers and so on.
• Focus on visual products. If your products are visual – clothing, decorations, accessories – then the marketing will be a lot easier. If, on the other hand, you’re trying to sell books, Pinterest is probably not the best social network for your business.
• Create a pinboard and pin your most exciting (and visually appealing) products on it. People will become interested and click the pins, ending up on your website product pages. Alternatively, you can link to product information pages on your site.
• Pin videos and photos of company events to keep customers updated with the latest news. Remember, the better the photos and the videos, the more effective the marketing.
• Use items pinned on pinboards for backlinking strategies. Users who click your pinned images are directed to your website – a backlink will be created for each click. Choose to link to pages that search engines like the most, and you will increase your search engine ranking.
• Integrate Pinterest with other social media networks you’re using. Make sure your Pinterest profile links to your Facebook, Twitter, Google+, YouTube, etc. profiles, and that all those profiles link back to your Pinterest profile.
• Become an active member of the Pinterest community. Like other pins, tag pinners by name, and comment. Doing all these is especially important when you’re trying to build a following.
Finally, to make sure search engines pick up your social activity on Pinterest, optimize your pins with keywords, links, categories and hashtags.