Instagram is a popular social network that can drive a lot of traffic to your site. It’s hugely popular with mobile users, and if these are in your target audience, you can’t ignore it. Keep reading to learn how to effectively market your business on Instagram.
The key to marketing your business on Instagram successfully is posting great images on your page. These images can be behind-the-scenes snapshots, enticing shoots of your hottest products, portraits of key employees, and basically anything else related to your business. You can be as creative as you want. But you won’t be the only business out there using Instagram. You have to do a few things to stand out:
1. Use #hashtags for Every Picture You Post
Hashtags increase the visibility of your business. Photos with hashtags are easier to discover, receive more likes, and can increase your follower count. Use as hashtags the name of your company, your product, and a keyword that explains the picture. Two or three hashtags will do, no need to use a dozen.
2. Focus on Behind-the-Scenes Images
Don’t post on Instagram the same professional shots you’ve already posted on Facebook or Twitter. Open your back door a little and let people glance through inside. Be personal and it will be easier to draw attention on Instagram, which is really one of the most personal social sites out there.
3. Use Geotagging to Draw Attention to Events
Turning on geotagging on Instagram makes it easier for you to promote major events or conferences that take place in specific locations. While for personal users geotagging can be a security risk, for companies it can be an effective marketing tactic.
4. Post Preview and Work in Progress Photos
Want to draw attention to an upcoming product release? Take some photos of your team at work and post them on Instagram. Customers love to see their favorite companies at work.
5. Use the Built-in Analytics
Instagram offers an analytics tool that’s similar to Facebook’s. Apart from offering you plenty of useful statistics, it lets you track engagement levels, helping you to determine which photos your followers like the most.
6. Share Images Posted by Others, as Long as They Are Relevant to Your Brand
Think of quotes, statistics, and anything else that works well in your niche.
7. Search for Images that Use as a Hashtag the Name of Your Brand and Like Them
In this way you thank the customers who are speaking about you and show them that you care. Expect more engagement as a result. User-generated content is just one of the levers you can pull to get more traction on social media.
In the end, Instagram has a lot of potential for business. It’s one of the most exciting networks around, and its growth could well drive the growth of your own business. Make it one of the priorities of your marketing campaign and you won’t regret it.