On Twitter, updates flow faster than on other social sites. Tweet too often, and you will clutter your followers’ screens. If you’re insufferable on Twitter, you really can’t get away with it.
What’s more, Twitter users are more likely to unfollow you if you annoy them than say your Facebook or LinkedIn followers. Considering the huge impact that Twitter has on social media today, it’s best not to take any risks. Here’s what you shouldn’t do on Twitter.
Spamming your followers with Tweets
Even if your tweets are valuable, posting more than one or two every hour as a business or organization – conversations excluded – makes for bad etiquette. Tweeting too much can really lead to the same thing as not tweeting enough – unfollow!
Continually reposting the same Tweets
Some do it because they believe their Tweets are so awesome they are worth repeating. Others just because they don’t have enough content and think that it’s better to publish old stuff than nothing at all. Don’t do it. Not only will you make the wrong impression, but also annoy loyal followers with stale content.
Bragging about your achievements
There are many ways in which you can do this: consistently retweeting your posts, reminding your followers of your sales numbers all the time, or focusing too much on positive product reviews. Used cleverly, social boasting can be fun and amuse followers. But most of the time, it’s best to stay cool. Highlight only your big achievements and accolades.
Talking only about yourself
People like businesses that are concerned with their market at large, rather than their own backyard only. Retweet cool posts from your followers, link to statistics and facts about your industry, and post images of your customers. Also, interact as much as you can with experts and other companies in your market. Surely, this all takes more time, but it pays off.
Posting broken links, or links that send users to the wrong place
It can happen easily if you use a URL shortening service. Always double-check your links before sharing them with the world, as you can’t edit them once they’re posted.
Posting irrelevant, low quality, lewd, or racist images
Individual users may get away with controversial images, but not businesses or organizations. So, before posting a new tweet, make sure your decency filter is on.
In the end, nobody wants to be insufferable online, much less on Twitter. Follow the tips above to stay safe.