If you have something worthwhile to offer, whether it be content or products, visitors will flock to your website during the holiday season, provided that you do the marketing well. Here are some marketing tips for getting more visitors.
• Market yourself on Facebook, Twitter, Google+ and other major social networks
Distribute through social sites special content related to the holidays, subtly marketing your products and services. It’s important though that your status updates, posts, photos and videos, and tweets all carry the spirit of the holidays. Don’t just post the same content that you’ve posted all year.
• Offer promotion and discounts
Few strategies attract more visitors to your website than promotions or major discounts that expire after a date or interval. The sense of immediacy that these carry make it more likely for visitors to follow the call to action. Implement a timer on your site to let all visitors know how long your special deals will last.
• Make the most of paid search
Investing in paid search advertising during the holiday season can bring you a considerable return on investment fairly quickly. The weeks preceding the winter holidays represent the best time of the year to focus your marketing efforts on paid search ads. You will want to feature holiday offers in your ads, and to write compelling calls to action. For best results use a professional online advertising firm.
• Spoil mobile users
First make sure your website is mobile friendly, and then create special mobile ads and offer enticing deals only to mobile users. More and more people access the Web exclusively through smartphones and tablets, so you cannot ignore the mobile medium.
• Trade likes for discounts or free downloads
A useful tool such as Viral Lock for WordPress helps your site go viral by requiring users to Like, +1 or Tweet about one of your web pages on to reveal premium content, discounts, or special offers. Use this tool effectively and you will get not only more traffic, but also a better search engine ranking, because all those likes and shares are taken into account by Google.
• Guest blog on relevant blogs
An effective marketing strategy that can beat article marketing hands down is to write useful how tos or guides, where at the end you recommend one of your products or services and offer a nice discount or a special offer if the reader clicks the link. Send these articles to relevant blogs in your niche.
Use the strategies above to attract visitors to your site during the holiday season and you will considerably boost your sales.