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How High-Quality Content Helps You Survive Algorithm Changes

Google plans new algorithm changes in the near future that will decrease the ranking of spam sites, while favoring websites with valuable content. If you think you’re at risk, now it’s a good time to improve your content with organic SEO services.

Google’s Upcoming Changes

With the rise of social media websites, especially Facebook and Twitter, Google has stopped being the only tool available to users searching for products and information. Many web users are now relying on their friends on Facebook or Twitter for product recommendations or for answers to questions.

Right now, Google search results can lead to websites that are optimized to rank high on search engines, but that provide little to no useful content. These spam sites offer SEO-friendly content that often ranks them above more informative but unoptimized websites. Many of the latter are small- to medium-sized companies, which often lack the expertise and the budget to optimize their websites for search engines.

But things are going to change soon. Google’s upcoming updates will lower the search ranking of spam sites, and boost that of small and medium-sized business websites that provide valuable content. It’s not just a rumor. Google’s own Matt Cutts has revealed this during a recent conference.

What It Means to You

If your website is SEO-friendly but provides content with little value for people, you can expect your Google ranking to decrease before long. Websites with many ads and unsubstantial content are likely to suffer the brunt of the impact.

To improve your ranking and to stay on top, you’ll have to add quality content to your website. You’ll still need SEO content. But your keywords should complement the useful content, not substitute it.

A fast and cost-effective way to get high-quality SEO content is to use organic SEO services. With these services, you can enhance the quality of your content, while tapping into the power of keywords to drive more traffic to your site.

Organic SEO

Organic SEO services are affordable. They can dramatically improve your website. Moreover, they can ensure that your website will maintain a high ranking in search engines in the long run, regardless of what new changes Google and other search engines introduce. That’s because these services provide you with the excellent content you need. Excellent content is precisely what drives people to your website, and keeps them returning.