Google plans new algorithm changes in the near future that will decrease the ranking of spam sites, while favoring websites with valuable content. If you think you’re at risk, improve your content by using organic SEO services.
Google’s Upcoming Changes
With the rise of social media websites, especially Facebook and Twitter, Google search has ceased being the only tool available to users who want to find products and information. Many Internet users are now increasingly relying on their friends on Facebook or Twitter for product recommendations or for answers to the questions they are asking.
Currently, with Google search the results can lead to websites that are designed to rank high on search engines, but which provide little to no useful content. These websites are known as spammers – they offer meaningless content, which is SEO-friendly enough that they rank above more informative yet non-SEO websites. Many of these latter websites belong to small- to medium-sized companies, which often lack the expertise and the budget to optimize their websites for search engines.
But things are going to change soon, because Google is going to introduce some updates that will lower the ranking of spam sites, boosting instead that of small and medium-sized business websites which provide valuable content. It’s not a rumor. Google’s own Matt Cutts has revealed this during a recent conference.
What This Means to You
If your website is SEO-friendly but provides content with little value for people, you can expect your Google ranking to decrease once the new algorithm changes are introduced. Websites with many ads and unsubstantial content are likely to suffer the brunt of the impact.
To improve your ranking and to stay on top, you’ll have to add quality content to your website. You’ll still need SEO content, only that your keywords should complement the useful content, not substitute it.
A fast and cost-effective way to get high-quality SEO content is to use organic SEO services. When you use such services, you enhance the quality of your content, while using effectively the power of keywords to drive more traffic to your site.
Organic SEO services are affordable and they will dramatically improve your website. Moreover, they will ensure that your website will maintain a high ranking in search engines in the long run, regardless of what new changes Google and other search engines introduce. That’s because these services provide you with excellent content, and excellent content is what drives people to your website, and then keeps them returning.