Mouseflow is an online service that enables website administrators to track the mouse movements of visitors, record their sessions on site and play them back latter, and view and compare page clicks through heatmaps.
Using Mouseflow alongside your current analytics software enables you to do advanced traffic analysis by getting inside the head of your visitors and studying their behavior on site, to improve your web design, call to actions placement, and so on, in order to increase your conversion rates.
Mouseflow is an advanced web analytics tool that works with any kind of website, whether personal, business, or non-profit. It doesn’t matter what your website is about, with Mouseflow you can better understand your visitors and their needs, and by doing this you can identify the problems in your design and quickly fix them.
How It Works
To use Mouseflow you have to sign up for a plan. There’s a free plan available that enables you to record 100 sessions a month for one website, and it’s a good idea to try this out before committing yourself to one of the paid plans that start at 10€ for 1,000 recorded sessions a month for one website and end at 199€ for 100,000 recorded sessions a month for up to ten websites. You can change the plan at any time, so it’s best to start with the lowest one and then upgrade as your needs increase.
The visitor session recording and playback is an extremely useful feature that lets you see all mouse movements, scrolls, clicks, keystrokes, and form interactions for all recorded users, from the moment they hit your site until they leave it. The recording doesn’t have any bad effect on your site – it certainly doesn’t slow it down.
Mouseflow page analysis features are more advanced than what many free web analytics software options offer. They enable you to discover how much time users spend on page, and more specifically, how much time was actually spent interacting with page elements.
Heatmaps are detailed visual overviews available for page clicks as well as for mouse movements. Heatmaps from different periods can be quickly compared, so that you can discover whether any recent changes you’ve made to your site had a positive effect.
Other useful features provided by Mouseflow that you might find useful are link analytics, multiple account users, and viewport maps.
Mouseflow makes traffic analysis intuitive and easy, more convenient than conventional analytics software options that provide only statistics. It’s definitely worth trying.