If you’re on Instagram, you’ve probably created a few Stories already. Instagram Stories allow you to take multiple photos, add effects and stickers to them, and turn them into a story. You can use photos in real time, or photos you’ve taken in the last 24 hours. Instagram Stories show up in a bar at […]
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How Psychology Can Improve Your Marketing
Marketers incorporate psychology concepts consciously and unconsciously into their campaigns to attract consumers and increase sales. The line between the honest and dishonest use of psychology in marketing is a thin one, though. Crossing it isn’t just a question of not being ethical. It can turn against you and affect how your brand is viewed. […]
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Does Influencer Marketing Pay Off?
What if you could cut away the advertising and marketing middle man (or ad agency) and reach a deal with an influencer with hundreds of thousands of social followers? If they agree to endorse your product or service, your brand could gain a massive online exposure. And not just that, but you’d be reaching a […]
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5 Inbound Marketing Trends You Should Be Aware Of
Whether you’re a Chief Marketing Officer (CMO) or a small business owner, the latest inbound marketing trends are not something you should ignore. To do so is tantamount to not keeping up with the rapidly evolving digital landscape. It could mean losing sales and alienating customers.
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Traditional and Online Marketing – Does Your Business Really Need Them Both?
The web is full of marketing opportunities for small and medium-sized businesses, including blogging, social media, and advertising networks. These channels allow them to connect with existing customers as well as to reach wider audiences. It’s not surprising then that many young entrepreneurs and marketers focus entirely on online marketing, whose low cost and easy […]
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