It’s a good idea to look at your social media strategy while 2013 is still fresh, and see what improvements you can make. Start with the biggest and possibly most important social site for your business, Facebook.
• Donate a product or money for each like your business page gets.
You can get Facebook page likes by the thousands with a good charitable campaign. For best results choose a charity that appeals to all your fans, regardless of their age, sex, or nationality, like one providing medical treatment to children in underdeveloped countries.
• Add the Facebook likes button to every new post you publish on your blog.
These days almost all blogs have the button on their homepage, but many still don’t have it on their blogs, especially if they don’t use a blogging platform that makes the implementation of the button easy.
• Become an active member of Facebook groups relevant to your industry.
Join discussions and speak your mind, offering facts. With an active participation in groups you will add Facebook likes to your pages constantly, because other members of your group will become interested in your page.
• Cover hot, controversial topics.
Add Facebook likes to your business fan page by constantly writing about controversial subjects and encouraging discussions. Provide striking facts, ask contentious questions, write witty comments. Make sure you don’t offend anyone though.
• Hold contests often.
Few things encourage fans to press the Facebook likes button more than contests with exciting prizes. Contests not only increase exposure and engagement, but they also improve the image of your brand. Before holding a contest you want to check out Shortstack.
• Trade Facebook likes for free content.
There are plugins out there for all major content management systems including WordPress and Joomla that enable you to block a download button for an e-book, report, video, music file and so on for all users until they press the like button on your page. This strategy is extremely efficient if you want to get Facebook page likes by the scores.
• Create status updates that increase likes or shares.
For example, you can post an image or a quote and use the message ‘Click Like/Share if you agree.’ This is one of the simplest and most effective strategies for increasing Facebook engagement, and when used regularly, it can yield great results.
Finally, remember that a sure way to increase Facebook engagement is to be more active. Post updates at least once a day, and preferably twice or more, at the hours when your customers are most active.