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6 LinkedIn Mistakes Small Businesses Often Make

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Why LinkedIn matters? It’s easy: LinkedIn has a visitor-to-lead conversion rate about 3 times higher than Facebook or Twitter. More than that, LinkedIn is one of the most polished and flexible platforms for entrepreneurs, allowing you to gain and share insight, advertise, do research, and establish valuable connections you may not be able to make on other social media sites. That said, to use LinkedIn effectively you must avoid the following mistakes:

  1. Having an unfinished or unprofessional profile.

    Apart from completing the main content sections, make sure you use a high-quality logo and header, else your profile will feel shallow and unprofessional. Before going public, take the time to finish your profile, filling it with the essential information about your business, and then continually try to polish it.

  2. Trying to sell without having first established trust.

    Making a connection is just the first step in earning trust. You need to engage with your connection through comments and discussions and then have patience for your relationship to grow a little before you can start selling them anything. LinkedIn is more ‘sober’ than other social networks.

  3. Not resolving negative comments.

    Whether you like it or not, negative comments, criticism, and sometimes even biting remarks are unavoidable. Everyone gets them, even the big companies noted for their high-quality customer service. The important thing is not to avoid them — you really can’t — but to deal with them effectively, by being polite, prompt, and attentive.

  4. Neglecting status updates.

    On LinkedIn, like on all social media sites, consistency is crucial if you want to build a relationship with your followers, as well as to gradually enlarge your audience. Regularly — but not too frequently — posting status updates lets everyone know that you’re present and ready to engage and interact.

  5. Not joining groups.

    By fostering discussions, LinkedIn groups offer you the possibility to gain insight as well as share your expertise. You shouldn’t try to sell directly through group discussions, but instead to establish new connections. Remember that it’s not enough to join a group — you must become a participant, a fluent speaker as well as a patient listener.

  6. Not using a custom URL.

    By default, LinkedIn assigns you an impersonal, computer-generated profile URL that’s neither pretty nor easy to find online. You can, however, customize it through the Edit Profile option. For a professional look, just add your business name to it; don’t load it with keywords.

Avoid the mistakes above and LinkedIn will become a much more powerful marketing tool for you.

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