Gaining many followers can be easier than keeping them. But if you don’t hold them, if you don’t foster engagement, if you don’t build loyalty, you’ll never have conversions — people won’t buy what you’re selling. If you’re losing followers, it’s because of one of five reasons.
1. You’re not interacting with your followers in real time. Tardy replies to comments mean missed opportunities for conversations. Besides, today more and more people are taking their customer support problems to social media, and if you don’t answer them quickly, at least on the same day, they won’t be happy. Negative messages and support questions should have priority — try to answer them immediately.
2. You’re feeding them the same content over and over again. If you’re only talking about your small business and posting the same stuff on all your social media channels, your content will become so repetitive that it will annoy your followers. Fresh content is the key to building an engaging presence on social sites, whether we’re talking about Facebook, Twitter, YouTube, or Pinterest.
3. You’re sending automated, impersonal private messages to push forward your products and services, such as ‘Thank you for following us. Please check our product/service.’ These messages are spammy, annoying, and unprofessional. Avoid them, and also try to avoid as much as possible automated or impersonal replies to comments that end up being superficial.
4. You’re not posting enough original media content. Text may be the cornerstone of social media marketing, but images and videos catch the eye and are often more engaging. While it’s more than okay to use media from the Web, you should try to incorporate in your post as many original media relevant to your company as possible, to take your followers behind the scenes and increase transparency. Think of images with your location, snapshots of your employees, and photos of products.
5. You’re too active. You’ve probably heard that the more active you are on social sites the better, but if being active means to you bombarding your followers’ stream with posts, then you’re bound to lose some of them. Give your followers time to discover and digest your content.
In conclusion, don’t spam your followers, don’t treat them too impersonal, automated messages, respond to their comments as quickly as possible, and post more fresh and original content (especially more media content), and you’ll stop losing followers. Not only that, but you’ll actually gain some new ones.