You’ve probably heard already that Twitter can be a valuable marketing tool for your small business, one that can bring you a steady stream of followers organically. But did you know that you can grow your Twitter following with few to no expenses, by simply becoming a more engaged user? Here’s how.
Customize Your Profile
When you use a good-quality logo and a customized background, you not only look more professional, but also make a better impression on anyone who visits your page. The logo is particularly important because it has the power to make your brand easier to recognize as well as more memorable. Today, online logo design services are inexpensive, so you have no excuse for not having a professional logo — a business without a logo is like a person without a face.
Post No More No Less Than You Need
Some small businesses create a Twitter account and then seldom tweet, so that their followers soon lose their interest. Others, on the other hand, tweet incessantly, so much so that they end up annoying people into unfollowing them. The key to gaining more followers while retaining your existing followers is to post interesting tweets consistently, say several times a day, but not more.
Offer Discounts and Promotions
A highly effective way to quickly attract attention in the Twitter world is to regularly offer your following links to limited offers on your website as well as promotional codes. These have a huge power on customers, who will be more likely to spread the word about you, favoring and retweeting your messages. The key for this strategy to work, though, is to offer something worthwhile and add a sense of urgency to your offer.
Like, Praise and Recommend
By saying good words about other businesses and people in your field, you attract their attention, strengthening your professional network, and encouraging them to share your tweets and join in your conversations, which in turn could translate into free advertising, usually to an interested audience. You can and should also retweet messages from your existing followers, to increase engagement and shares. Tweets recommending others are a good substitute for content when you can’t think of anything new to post.
Spread the Word About Your Twitter Account
Have you thought about including your Twitter @name on your business card, or email signature? Find a way to add it on the other stuff you print, such as catalogs, leaflets, or brochures, right next to your Facebook link or email address, and existing customers who until now have not paid much attention to your presence on Twitter will check out your profile.
Finally, keep in mind that Twitter marketing is an ongoing effort that requires a long-term commitment. If you’re not willing to make this commitment, then don’t expect to gain many followers.