The most challenging aspect of blogging is creating content, and you should devote most of your efforts to it. Networking comes second, and promotion only third. With that in mind, consider the following tips which can help you improve your blog all-round.
• Schedule Posts in Advance
Posting in advance takes off the pressure from you, and may even help you better manage your blog.
• Add Variety to Your Posts
Posting on the same topic is good as it helps you establish yourself in that particular niche. But if you keep covering the same topics all the time, your readers may feel like they’re reading duplicate content.
• Establish a Posting Routine
Your blog needs to be updated constantly to be successful. ‘Constantly’ may mean one post a day, or one every other day, or three posts a week. Two new posts a week should be the minimum.
• Buy a Theme
If you’re serious about blogging, a premium theme is a must. It just makes you look better.
• Get Google Sitemap
The plug-in is easy to install and creates a XML sitemap of your blog which is updated and sent to Google whenever you write new posts.
• Guest Blog for Links and Reputation
Guest Blogging has become even more important after Google Panda, as it represents a simple way to get other blogs to link back to you. Make guest blogging a weekly habit.
• Experiment with Post Length
Some bloggers write about 300-400 words a post, while others write 3000 words or more. This one’s up to you.
• Comment on Relevant Blogs
Don’t promote yourself on other blogs, just provide natural comments on the posts you’re reading. Find at least 10 relevant blogs and comment on them regularly.
• Stop Being Obsessed with Stats
Checking your blog statistics every 15 minutes is counterproductive. Make a habit out of checking your blog just once or twice a day. Even less if you’re just starting.
• Improve the URL Structure
Ensure that your blog’s URLs sum up the content of the pages they stand for. For example, www-myblog-com/twenty-blog-tips is better than www-myblog-com/?page_id=9. These URLs are called permalinks and can be modified from the settings in content page.
• Update ‘About Me’
Many new visitors head directly to the About Me page. Make sure you update it regularly, and that it truly represents yourself.
• Enable Readers to Quickly Check Related Posts
Provide links to related posts at the end of your new entries to encourage readers to read your blog for longer.
• Provide Additional Content
Many bloggers nowadays provide videos, e-books, and all manner of courses either freely or for a price. Consider doing the same to diversify your content (and possibly make some extra money.)
• Enable Trackbacks
With trackbacks enabled, links are created in your comments section for anyone linking to your articles. Do it to encourage your readers to link more to your blog.
• Optimize Images
Use appealing images whose title includes the keywords you’ve used in the post.
• Cache Your Content
When you cache your content, your web pages load faster. Grab one of the many caching plugins available to speed up your site.
We hope you enjoyed these tips. Stay tuned for more.