With the growing adoption of mobile devices and social media, digital marketing this year will likely focus on precisely what these two technologies facilitate: social interaction. Whether you’re a marketer or an entrepreneur, let the following digital marketing trends inspire you. Reassess your marketing efforts, improve your strategy, and broaden your horizons.
Brands turn content creation into an ongoing and dynamic process
They focus on generating empathy through content that is more personal than ever before.
Content becomes more diversified
To tell compelling stories and create empathy, brands will use images, videos, slideshows, and other visual content. They won’t limit themselves to updates and articles.
Content distribution becomes as important as content production
Since everyone’s creating content, publishers have to optimize content delivery. They must make it easier for their audience to devour content without suffering from digital constipation. How you publish will become as important as what you publish.
Marketers rediscover their audience
To deal with the content overload, many marketers will go back to basics and rediscover who their target audience. They will figure out who they are marketing to and what these people want.
Aggressive marketers are ignored
Customers will pay no mind to marketers who relentlessly try to pitch and sell without offering anything for free.
Businesses who care provide customer support through social media
This approach can be an effective marketing strategy in itself, since satisfied customers will likely spread the word about their positive experience. In turn, this could generate more shares and likes.
Digital marketing becomes less of a strategy and more of an approach to engaging with people
More than ever, digital marketing will try to excite and inspire prospects, rather than just persuade them to buy. As a result, we’ll see many social media contests, inspiring case studies, and friendly blog posts this year.
Online marketing becomes more playful
Marketers will try to make prospects smile, especially through funny images and videos. So be ready for plenty of upbeat and uplifting marketing this year.
Companies focus on visual storytelling
To get noticed and increase their reach, they will use a mix of different media and channels. However, not all companies have designers on their team. As a result, many brands will have to outsource content creation.
More calls to action target mobile consumers
Mobile users can use their devices to take action in the moment. They no longer have to remember recommendations from friends and coworkers until they get home. They can check them right away.
In the end, whatever new trends will appear this year, one thing’s clear — this will be a busy year for marketers.